jueves, 10 de septiembre de 2015

How to conduct an audit of content for a better user experience

Every day we try to develop content that will be available for everyone to see. We spent time brainstorming, thinking of topics to write, create compelling content that is worth sharing and we are constantly coming up with ways to amplify.

While it is more effective to create so much content for search engines and a better user experience - and this is what we always try to do - without audit, which is only stacked contents with no intention of updating and improving the same. You're missing the opportunity to reach the full potential of its content, not only in terms of traffic, but also the commitment and conversion.

You have to look back and assess again what you have done for the past days, months and years. It is necessary to audit its contents.

But before delving into the audit process content, you must first understand what it is and why you need it in the first place.


Content Audit is the process in which check and analyze your existing content to ensure they remain relevant, sharable, has the right keywords, being aligned with your marketing objectives, and driving the right traffic.

You have to do from time to time, and you do not want your content to be only one additional disk space for their accommodation, but it is not helping at all with their goals. You want your content to be loved and enjoyed by the public, you want your content is the reason for their loyalty. That's why you need to check and see if all its contents are updated and still worth reading.

Tools to help with the audit of content

For this tutorial, you can use the following tools:

Google spreadsheet or MS Excel
Google Analytics

For starters, will Google Drive, and create a spreadsheet or you can use MS Excel sheet. This worksheet is used to list down all aspects of its content to be revised.

In the worksheet, create columns for:

Page title
Alt Tags
Last Updated Date
Date Audited

The next thing you have to do is go to your Google Analytics, and list every page of your site.

To do this, go to the behavior, then the content of the site and select all pages.

Audit Content

You will need to list every page of your site from the most visited pages. It is best to audit the most important pages first, so most of their energy and time devoted to these pages. But do not get me wrong, we must also pay due attention to other pages on your site.

In the column of the page, you see a list of your pages. Get the URL of each page, click on the pop-out button next to the title page, and then paste in the URL column in the spreadsheet.


List of URLs

This will take a while to complete, especially if you have a lot of content, but do not worry, because this certainly worth it.

Now, click the first URL from your list, and once you are on the page, click "edit page" or "edit job."

But before formally starting the auditing of real content, ask yourself these two questions first:

What is the purpose of your content marketing?
Who are your target audience?
Keep your answers in mind, if necessary, write it in your notebook, or on your desktop - anywhere, provided it is sufficiently visible that you can easily remember the focus of your site.

The reason you need to do this is because, as mentioned in the first part of this post, with the purpose of auditing content is to ensure that all its contents are aligned with your goals and objectives and they are reaching the right audience.

Once you are done with that part, you can proceed to the actual audit.

Therefore, to get the ball rolling, here are the parts of your content you need to check and guidelines for each.

1. URL or to be more precise slug URL


By analyzing your URL or slug, make sure:

describing its content
It is text (or descriptive), and not in numbers
no stop words
which it is separated by hyphens
Note: If you are planning to change its URL, but the page is already live, be sure to put a 301 redirect instead.

2. Title

Page title is a very important part of content, usually a good title is all you need to convince people to click on your site.

Page title

When reviewing your title, make sure:

to keep it under 55 characters
containing keywords - try placing important keywords near the front of the title tag
which coincides with the idea of ​​content
that is easy to read and has emotional impact
3. Content

The content is, of course, the most important part of this task. This is the part where you have to make sure you are delivering the right message to your audience, and you are meeting their expectations (based on what he promised in the title or title).


Make sure your content:

no grammatical errors
It has at least 300 words
supports its title or headline
It is informative and useful
4. Links

It is very important to have links on a page, can be linked or outgoing relationships. It not only helps Google to crawl your site properly and quickly, we are also helping your readers by giving them more resources to check.

Use these guidelines to review its content links:

Have at least three internal links
No broken interrelationships
No broken outgoing links
Make sure the contents of your attachment to remain relevant, and is a good source
5. Meta Description

Most search engines depends on what they see in the SERP - the title and meta description. If your descriptions are not written well, or worse, do not put meta descriptions, chances are you are losing a significant amount of clicks.

So do not overlook this part. To help you write one, you can simply use or Ultimate SEO plugins like Yoast.


Then keep these guidelines in mind:

Hold between 150 and 160 characters
Not to be filled keyword
Written for humans
No duplicate meta descriptions
6. Keywords

For this part, I would suggest that you have a list of keywords ready destination, so that auditing the content that you can easily return to this list and see if you are actually targeting those keywords.

Enough number of specific keywords
No keyword stuffing
7. Alt tags

Alt tags or alternative text, if you are not very familiar with it, it is the text that you provide for a picture if not displayed correctly. You want to make sure that when this happens, viewers will see a text alternative that still explain what your image is.

Alt Tags

For alt tags, simply ensure that:

All images have alt tags
All images must have a description with relevant keywords
The last two columns are provided for the date of the last update of its contents and the date are audited. This helps keep track of the pages that have already been audited and updated.


It's good to have at least an annual audit of content, this is not just to ensure that all content is fresh, but also remind you of all that you've written - a good way to remember the past!

Content Audit surely have a lot of time, but also will result in something good - perhaps with the ranking or traffic; but one thing is certain, it's amazing to look back, correct errors, and reminded the main reason that built its brand.

Have I missed something important? Maybe you have other tips or forms of audit content? Share with us by commenting below!