jueves, 17 de septiembre de 2015

Simple SEO Tips for getting your website started on the right foot

In simple words, search engine optimization or SEO - as it is popularly called - is a compromise that makes your more friendly to search engines, and therefore brings more visitors to your web site. SEO consists of two parts: on page and off page SEO, which in turn the components are subdivided such as keyword analysis, social bookmarking, directory submission, article submission and blog writing.

Here are some important tips for any novice SEO:

1. Research your keywords

A very important aspect of SEO is to conduct a thorough investigation of your keywords. The reason is that search engines and Internet users rely on keywords to locate your site. Your website and brand must use the most appropriate relating to products or services offered keywords. For this, you can use a number of software tools such as Market Samurai, Planner and Google Keyword Long Tail Pro; After locating these keywords you need to incorporate them into your website.

2. Keyword Density

While it is imperative to make use of keywords, it is equally important that their incorporation is natural, as a narrative. The keyword density should not exceed five percent. Doing so is likely to be penalized by Google. Do not forget that the items are intended to be informative for readers and search engines rank these premium items.

3. Optimize page titles and Meta Description

Each page of the website should contain a unique title tag, no more than seventy characters. Also, the target position description should contain 150-160 characters. Search engines use the page title and meta description to understand the contents of a post.

4. Duplicate content is a strict no!

It has become quite standard these days for bloggers to borrow the content of the web sites of others, and include the same in his blog to attract traffic. Most beginners do not feel the need to report or even acknowledge the real author. They do not seem to realize that the inclusion of duplicate content on your site is a violation of the guidelines provided by the goggles and other search engines. Including duplicate content negatively affects the credibility of your brand. When you want to get higher traffic, make sure that your website contains only original content.

5. Build an XML site

A site map contains a map of all URLs throughout the site, scheduled hierarchically. Creating XML sitemap on your blog facilitates the search engines to catalog your blog efficiently.

6. Remove broken links

See that your website has no dead or broken links. Having too many broken links in your website is horrible, not only for SEO, but also for the web site as it confuses readers and search engines. Search engines can not index the site when they are not able to go through links plus visitors to your site can fail to locate the desired content on your website.