miércoles, 16 de septiembre de 2015

Six ways to make people share your content

Fifty percent of content marketing is dedicated to the theme and content creation, while the other half is for amplification.


There are so many ways to expand your content (such as through e-mail marketing or joining communities), but getting social actions is what marketers aspire. Perhaps because it is still the most effective way to reach the right audience, and to really expand their reach. With more than one million active users of Facebook, and nearly 300 million in Twitter, who would not want to be viral in social networks?

And this is where I want to focus on right now - how do we get more social actions? And I mean organic social actions. How can we get people to share our content?

Prepare their minds for some amazing techniques.

HOW TO GET PEOPLE share their content?



Even if you have good content, you can not just sit and wait for people to share your content. You have to do something, in fact, after this article, you will realize that you have more control over the amount of social actions is getting its content.

1. Customize social meta tags

By default, social networks data is automatically removed from the target values ​​of its website each time you share on various social network accounts. The post will be something like this:

Social Post No photos

But with personalized title and description, you get the following:

Social Post Facebook

Now, what is more attractive?

Yes, I think it's too obvious.

If you are not very familiar with how to create custom title and description for social networks, you can easily create one through Open Graph meta tags.

Open Graph (og) meta tags

Open Graph meta tags serve the same purpose as regular meta tags (which has yet to be completed), but when your link is shared on social networks (by you or a fan), open the chart data will be used instead.

Visit the Open Graph Protocol know more about this.

Only it sounds complicated, but believe me it is not, especially with the plug-ins that make it easier for users to add titles and meta descriptions for social development.

Use end SEO:

Last SEO

SEO or Yoast for this.

Yoast SEO

Aside from making your social message, more attractive, personalized title and description allow your readers to have a better understanding of what your content is through the title, meta description, and the image associated with it. This gives your audience more reason to share your content.

2. Have actions

There is nothing wrong with asking, in fact, the initial actions of my posts usually come from people within our office and my sister. Well, because I ask them to read and share. In fact, just ask your social commitment can grow by 40 +%!

But not keep asking if you are not willing to do the same for them.

3. Use images

As the sample have used before, which it is the most attractive - the photo or the one without?

People love the images in data messages that include photos on Facebook receive 104% more comments, 84% better click rate, and 54% more tastes. Furthermore, in a study where they analyzed Buffer tweets, they discovered that the tweets with photos receive 18% more clicks, 89% more than the favorite, and 150% more retweets.

To help with the creation of images that fit on your social networking accounts, you can try Canva, or follow the 2015 Social Media Cheat Sheet image.

4. Use tools

If you have the budget, you can use the tools to help boost social actions. There are plenty of tools that you can try. But beware, there are some who use fake social media accounts to generate actions.

Go to trust those like Blogpros - this is actually one of my favorites.

The process is easy, just go to the Blogpros Subscribe to page, choose how many messages you want Blogpros to promote everyday:

Blogpros Step 1

Then select how many (range) of shares you want for each position:

Step 2 Blogpros

Enter your blog URL:

Step 3 Blogpros

Then click Record, and Blogpros do the rest!

Easy, right? In fact this is so precise, just you have to wait and see what will happen next:

Blogpros Steps

Best of Blogpros is actually what they promise given - Shares of real human beings.

5. Round-up poles

Every time I do a post raid, I make sure that experts are included reported that my article was published so that they can share in their communities, then those communities will also read and share.

There are many ways for you to do this, but what I do is for them an email that the item is live - like this:

Jerod Email

Or mention in my post:

Social Mention

This will not only strengthen your relationship with experts, but actually makes you more credible because these experts they trust with their advice, and this confidence extends to his audience.

6. Add social sharing buttons

This is very easy to do.

Do not make it so difficult for your audience to share your content. You need to put social sharing buttons if you want to allow them to easily share their position after they finish reading it. You can code it yourself, or you can use the plug-ins to help.

You can remove the post of Assistant blogs in social exchange WordPress Plug-ins for 2015 to help you choose the appropriate plug-in for your site.

Now, where should you put it?

While placing social sharing buttons at the top of this article it can be used as a form of social proof - that the public will be more likely to read your post if they see high numbers share - Natural readers often share messages over Once you have finished reading it, so Social sharing buttons must be placed at the bottom.
The best way to understand this is through tests that works for you.

FINAL NOTE:

As marketers, we want our content to be shared. But more than the number, our goal should be to reach the right audience. So consider these practical ideas on how to get more social actions, but do not neglect the fact that you have to produce quality content that people will find relevant, and will not think twice about sharing.