miércoles, 16 de septiembre de 2015

The Untold SEO secret behind retention time Metrics

There are very few things written about the time spent metric (aka user Metrics) as a rating factor on link building, on-site SEO, and yes, even the microdata. Knowing that Google broke into the Phantom 2 update (which became known as the "Upgrading Quality") to the right core algorithm when they released the highly anticipated "Mobile-geddon" this secret SEO incalculable has become even more important .


If you are wondering, this is what the upgrade Quality is according to Moz:

Quality upgrade - May 3, 2015

After many reports of changes in classification scale, originally called "Ghost 2", Google acknowledged a core algorithm impact "quality signals" change. This update seems to have had a big impact, but Google did not reveal any details about the nature of the signals involved.

I've always been a fan of Bill Slawski ability to unravel Google patents. Because Bill, all patent jargon becomes understandable and makes itself felt in the way we do our work as experts in SEO (thanks Bill!).

He wrote in particular about the "Long Click" and coincidentally also took me to read another article of an SEO specialist for a long while addressing user activity as an indirect factor in SEO ago, but powerful.

WHAT IS A "long click"?





"At the most basic level, Google could see how satisfied users were paraphrase Tolstoy, happy users were all equal The best example of his happiness was.." Long Click "- This happened when someone was a result Search, ideally the top, and did not return. That meant that Google has successfully completed the consultation. "

- Steven Levy
From that statement, we can easily derive that Google thinks this way:

If a user clicks on a web site, and stays there, he does some things, spend some time and then let the website fulfilled, that's a very good thing. We have successfully given the user a relevant result.
If a user clicks on a website and dates back to Google, it must be said that the site is not able to meet the intent of the user and should be re-evaluated. Maybe we should let someone else take his place website ranking and see if that works better.
A user who performs a search query on Google, click a site, and dates back to Google to find another site that is more commonly known as "Pogo-Meet". Pogo-sticking is not a good thing.

The reason behind this is, Google wants users to get what they want - what is relevant to their search query. If the user does not understand, Google is not doing its job properly. And Google wants to do his job well.

This makes the long Make more important. This is what Bill said about the importance of the Long Click:

"His ability to create pages that can end in a" long click "of someone who has come to your site in response to a query, is also a" "measure by the search engine, and so successful." Search Success

- Bill Slawski
So if you get long clicks to your website from people who come from Google, that Google and the user happy. It is a very happy situation (hurray!)

So how do we make sure we get the CLICK TIME?

That is the million dollar question, is not it? There are many ways to engage your audience but the long click does not start with the participation of users. No, it starts with your title tag and Meta description because that is the click-through.

1) Always put a title tag that delivers

A title tag sorting is impressive. A title tag that occupies receives the click and not deliver what it says it should, is bad for SEO.

For example, if you have a title tag that says "Free SEO eBook", you go to a page that really allows people to download the free SEO eBook. Otherwise, if you are asking for any payment, you just go to Google and find another site that offers free SEO eBook.

Make sure your title tag fulfills his promises.

2) Always make sure your Meta Description Reinforces the title tag

What your title tag is promising, the Meta Description should explain further. Simple as that.

Meta descriptions allow many more words than you would in a title tag. Naturally, you want all the words that do not fit in the title tag to pepper your description Meta.

Okay, so that's two easy and actionable for you things. But here's the important part - if you are in a specific place ranking in the search engine result page, you have to get the click-through to their merits in cash.

Google CTR 2014Image Credit: Marketing Land

Why?

In short, if you do not get click-through rates, it means that your title tag and Meta description is not really that attractive. They not really describe what users are looking for when you type in your search query.

So Google, of course, to be located down.

Nasty, right?

CLICK TO STAY

So now you have an impressive title tag and Meta description ready to carry on clicks, what do you do next? Then, and this is very important, ensures that they stay until Google considers his time spent as a long metric Click.

An easy way is to ensure that pop-ups and unwanted ads are not in the way between you and your goal in place - whatever it is. It almost ensures that the user will immediately bounce.

90% of the time, the target user in place can be derived from their clicks. Which means that its target is derived from your title tag and Meta description.

From the above example, this means that if you are offering a free download of a SEO eBook, you are able to deliver immediately. This prevents pogo-stick.

However, not necessarily metrics increases residence time. For this reason, you have to commit even more. It could be through a thousand different ways depending on your industry. One way I commit my audience here at SEO Hacker is showing a small survey, it did not interfere in the lower right section of the screen.

Qeryz SEO Hacker

Yes. That survey was answered by at least 7,000 people. Most of them from Google. Since its installation, our time on the page (depending on each page) has increased significantly.

You may register for this survey tool for free here.

Another thing I did in view of this, is the installation of a free site audit tool on the website of our company. This has increased the residence time statistics for that site.

WRAPPING

The Long Click is a relatively new discipline patent granted Google. At the top of the spectrum, ranking "Quality Update" core algorithm, I can only guess about how important it will become over time. Connecting promises fragment SERP (Title Tag + Meta description) -> to the experience of its user (Anti-Pogo-sticking) -> to a longer residence time (Engagement) can take a lot of work in terms Scale keywords you trying to hit.

Oh well…

At least it is much more concrete than linkbuilding.