miércoles, 16 de septiembre de 2015

The Untold SEO secret behind retention time Metrics

There are very few things written about the time spent metric (aka user Metrics) as a rating factor on link building, on-site SEO, and yes, even the microdata. Knowing that Google broke into the Phantom 2 update (which became known as the "Upgrading Quality") to the right core algorithm when they released the highly anticipated "Mobile-geddon" this secret SEO incalculable has become even more important .

If you are wondering, this is what the upgrade Quality is according to Moz:

Quality upgrade - May 3, 2015

After many reports of changes in classification scale, originally called "Ghost 2", Google acknowledged a core algorithm impact "quality signals" change. This update seems to have had a big impact, but Google did not reveal any details about the nature of the signals involved.

I've always been a fan of Bill Slawski ability to unravel Google patents. Because Bill, all patent jargon becomes understandable and makes itself felt in the way we do our work as experts in SEO (thanks Bill!).

He wrote in particular about the "Long Click" and coincidentally also took me to read another article of an SEO specialist for a long while addressing user activity as an indirect factor in SEO ago, but powerful.

WHAT IS A "long click"?

How Linkbuilding improving our process we saved $ 60,000 in 4 Weeks

"Sean, I'll be honest with you Matt." He said through a series of half-smiles. I knew there was something wrong - and he knew it long before this meeting.

"I'm not really happy with the quality of the links I've been getting." Yes, he was right. I've been out of the team link building my own company for more than three years ago and so far, most of the links in the reports for your company is shitty quality.

"If this continues, I'm sorry to say that at the end of this month, we will have to find another SEO company to help us hit our targets."


In those years I have been of non-intervention, my team linkbuilding has not really grown. In fact, it was stasis - almost lifeless in their growth and production. Needless to say I had fear, frustration and downright angry.

"Do not worry, I'll handle it."

That's what came out of my mouth when my brain was thinking, "Oh shit, oh shit, oh shit!"

The size of the contract at stake was up to $ 60,000 in revenue for the SEO Hacker. He had to do something - anything to keep the customer on board.

Tools to Increase Dwell Time

Now That We have a better understanding of how Dwell Time Affects SEO Metrics, Google Launched Especially after "Mobile-geddon" You Might be asking, "so how can I improve my dwell time?"

Well, That depends on your site's current performance, then a Which will show to what improvements are needed. One thing is sure though, getting to Long Click is never easy, and it absolutely requires time and patience.

It's great That there are tons of tools to help improve increase Increase Dwell Time - but note That These do not guarantee a Long Click for your website or webpages. However, it will definitely Increase your chances of better engagement With Your audience, Which Will Also Increase dwell time, and in the long run will lead to a Long Click.


1. Get in the head searchers

Here's a quick way to identify if you are ready for Google Mobile Search Update

Mobile-geddon. Mobile-pocalypse. However you'd like to call it.

Everybody's Talking about Google's recent announcement on mobile search will update That Affect Surely many search engine rankings of websites - Especially for Those Who are not so prepared.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will Affect mobile searches in all languages ​​worldwide and will Have a significant impact in our search results.
Note: To know more about this update, you May visit Search Engine Land.

This is not just another update. The aim is to Provide mobile users a better search experience.

Many believe this That has-been in the works for a long time now. In fact, over the last couple of years, Google never fails on encouraging webmasters to give attention on Improving user-experience, pushing them to make websites mobile-friendly.

While many secured Have Their websites 'responsiveness even before the update was Announced Said, there are still Those Who did not take heed of Google's reminders Making the Necessary Changes, and Those Who ensured Their websites are mobile-friendly are not yet Certain If They' re ready for the biggest mobile search update this year.

I know you're too busy to worry about this thing, and you probably don 't Have so much time to get technical about this, but what's good about this generation is That we're surrounded by so many applications, software, and tools That Can Actually lighten our burdens, and allow us to do Other important things.

So, to help you lessen the load, I listed down four of the most amazing and easy-to-use test mobile-friendly tools.

1. Google's Mobile-Friendly Test

Six ways to make people share your content

Fifty percent of content marketing is dedicated to the theme and content creation, while the other half is for amplification.

There are so many ways to expand your content (such as through e-mail marketing or joining communities), but getting social actions is what marketers aspire. Perhaps because it is still the most effective way to reach the right audience, and to really expand their reach. With more than one million active users of Facebook, and nearly 300 million in Twitter, who would not want to be viral in social networks?

And this is where I want to focus on right now - how do we get more social actions? And I mean organic social actions. How can we get people to share our content?

Prepare their minds for some amazing techniques.

HOW TO GET PEOPLE share their content?

jueves, 10 de septiembre de 2015

The Anatomy of a viral content

We all want to create content to be read and shared again and again. But with millions of content posted daily, and the enormous amount of information available online, it's hard to keep up with the competition.

All we can do is ask, "how can I get people to read what I write?"

The good news is there are ways to increase your chance of getting viral - I'm sure it's not necessary to treat all these in place, but there is nothing wrong with trying, and I'm pretty sure that following these suggestions over time grow your traffic and visibility.

How to conduct an audit of content for a better user experience

Every day we try to develop content that will be available for everyone to see. We spent time brainstorming, thinking of topics to write, create compelling content that is worth sharing and we are constantly coming up with ways to amplify.

While it is more effective to create so much content for search engines and a better user experience - and this is what we always try to do - without audit, which is only stacked contents with no intention of updating and improving the same. You're missing the opportunity to reach the full potential of its content, not only in terms of traffic, but also the commitment and conversion.

You have to look back and assess again what you have done for the past days, months and years. It is necessary to audit its contents.

But before delving into the audit process content, you must first understand what it is and why you need it in the first place.